Jun 13, 2022
In Welcome to the Forum
For example, Xiaomi, the cash flow pressure brought by car manufacturing should not be underestimated. The polishing of its high-end mobile phone line and the research and development executive list of its own surging series chips also require financial support, and the pressure is not small. 2. Xiabuxiabu: Can the whole scene be pleasing to you, can it become a basis for high prices? Friends from the south may not be familiar with it. Xiabuxiabu is a small bar-style executive list hot pot that started in Beijing. It opened its first store in 1998. Now there are more than 1,000 stores across the country, but most of them are concentrated in the north. Clean, fast, convenient, cost-effective, making hot pot a subversion of fast food, this is the reason why Xiabuxiabu became popular. From Xiaomi and Xiabuxiabu, see the imitation, transcendence and subversion of the brand's "high" However, compared with Xiaomi, Xiabu's pain points are more obvious: the low unit price of customers in the past executive list has resulted in weak profitability, and it has to continue to open stores to maintain rapid growth, and the intensive expansion of stores has caused its own internal friction, further weakening profits... The executive list logic of catering It is clearer that the three dimensions of dishes, environment and service are upgraded, and they can naturally move towards high-end. What Xiabu has to face, like Xiaomi, is an in-depth cost-effective impression. Similar to Xiaomi's independent Redmi, Xiabu chose another strategy in terms of brand strategy and launched a new brand: Minato. In 2016, Minato came out, focusing executive list on "hot pot + tea break", positioning the "new middle class", and benchmarking Haidilao. Minato's high-end impression is a success. The 2020 financial report shows that while the overall revenue of executive list Xiabuxiabu has dropped by 9.5% year-on-year, the revenue of the group has increased by 40.58% year-on-year to 1.688 billion yuan.