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Abdulllah Alamin
Jul 17, 2022
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Enterprise Marketing Technology Architecture in a Struggling Fortune 500 Company with changing customer expectations and the pressure to perform. Daryl will share real-world experiences on how to build a martech stack that meets your business needs, how to win the CMO, how to fight (and win!) constant battles for funding, and which experiences to focus on first for create momentum. . He will be followed by Tom Hannigan, Director of Global Marketing Programs at IBM , presenting how IBM has reshaped the core of its Martech stack . Launched globally in September 2016, IBM's in-house martech stack operates at scale, powering 11,000 campaigns per week supported by 175 campaign developers, resulting in two-fold improvement in results on key metrics. This session will give jewelry retouching service you an inside case study of how it happened – and apps were only a tiny part of the overall marketing transformation. In the next block, Anita Brearton, CEO of CabinetM and martech industry expert, and Mark Pickett, Senior Director of Customer Analytics, Data Science and BI at Staples will share insights from Inside the Marketing Stack . Using data from hundreds of marketing stacks, Anita will describe how marketers are taming an increasingly complex technology suite. By analyzing hundreds of stacks, it will reveal: common stack structures, popular products and product combinations, hidden product gems, and more. The session ends with Mark giving an in-depth look under the Staples martech hood. Next, Todd McMurtrey, Global Digital Leader at
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Abdulllah Alamin

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